Chivas Guadalajara 2014 U.S. Summer Tour Heads to UTEP’s Sun Bowl Stadium

051414sunbowlstadiumChivas Guadalajara 2014 U.S. summer tour heads to New York, Los Angeles, El Paso and Milwaukee

Bayern Munich, Cruz Azul among top international opponents; Tickets on sale May 22

NEW YORK (Thursday, May 15, 2014) – Club Deportivo Guadalajara, one of the most historic soccer clubs in Mexico affectionately known as Chivas, in conjunction with Soccer United Marketing (SUM), today announced its U.S. summer tour dates across cities in the United States and against some of the best from top soccer nations – Brazil, England, Germany and Mexico.

In its ninth annual U.S. tour, the Rebaño Sagrado will open against Brazilian powerhouse Cruzeiro Esporte Clube at the Sun Bowl on the campus of the University of Texas at El Paso (UTEP) on Sunday, July 6, presented by Pepsi. Three days later, the club will travel to Southern California to face current CONCACAF Champions League champions and fellow Liga MX club Cruz Azul at the StubHub Center in Carson, CA on July 9, presented by Boost Mobile.

“We are excited to host perhaps one of the most relevant international soccer events in the history of the UTEP Sun Bowl Stadium,” said Jorge Vazquez, executive director of the Office of Special Events at UTEP. “We welcome Chivas de Guadalajara and Soccer United Marketing to UTEP and look forward to a very successful partnership and an enjoyable soccer match. This event is part of UTEP Special Events’ impressive Centennial lineup and will take place during a perfect timeframe when the entire world will be following very closely the excitement of the 2014 FIFA World Cup.”

The tour continues on July 16 when Milwaukee’s Miller Park hosts its first-ever soccer game when Guadalajara will face English Premier League club Swansea City A.F.C in a match presented by Miller Lite.

Chivas will close the tour against reining European and German Bundesliga champion, FC Bayern Munich, as part of the Audi Football Summit. The marquee match will take place at Red Bull Arena in Harrison, NJ on July 31. FC Bayern Munich will head to Portland following the New York-area match to take on the MLS’ best in the 2014 AT&T MLS All-Star Game at Providence Park on August 6.

Tickets for all Chivas matches will go on sale on Thursday, May 22 at 10 a.m. local time. More information for each match can be found below.

One of the most historic and successful clubs in Mexico, Chivas has captured 11 first division titles in and has raised two Copa México trophies. Additionally, the 108-year-old team is the only club in Mexico to exclusively field Mexican players, a concept that has made Chivas a steady contributor of players to the Mexican National Team. Standout players include former Sporting Kansas City forward Omar Bravo, Aldo DeNigris, the 2012 Olympic gold medalists Jorge Enriquez and Antonio Rodriguez, as well as the FIFA Under-17 world champions Carlos Fierro and Patricio Araujo.

The Club Deportivo Guadalajara 2014 U.S. Tour is sponsored by Boost Mobile, Miller Lite, Mondelez and Pepsi.

Media accreditation information will be announced in the coming weeks.

Club Deportivo Guadalajara 2014 U.S. Tour

Date Opponent Stadium City Time (all ET) Ticket Info
Sunday, July 6 Cruzeiro (Brazil) Sun Bowl El Paso, TX 9:00 p.m. Ticket info / 1-800-745-3000
Wednesday, July 9 Cruz Azul (Mexico) StubHub Center Los Angeles, CA 11:00 p.m. Ticket info
Wednesday, July 16 Swansea City (England) Miller Park Milwaukee, WI 9:00 p.m. Ticket info
Thursday, July 31 FC Bayern Munich (Germany) Red Bull Arena Harrison, NJ 8:00 p.m. Ticket info / 1-877-RB-SOCCER

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States, and the CONCACAF Gold Cup™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In 2009, SUM announced the creation of the MLS Digital Properties, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company. ™ For more information, please visit www.SUMworld.com.

www.MLSsoccer.com